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The Consumer is Always Right: Understanding the Consumer Mindset to Elevate Conversations About Food and Farming
Join Gracie Pierson, Illinois Farm Bureau Consumer Engagement Manager and Illinois Farm Families coalition representative, to take a deep dive into recent Illinois Farm Families consumer attitudes research findings and how IFF is adapting as we continue to learn more about our consumer audiences and their evolving behaviors. Participants will be equipped to engage in conversations about food and farming, including upcoming opportunities through IFF or through local off-the-farm opportunities.

This session will be presented virtually three times. Please select the session that best suits your schedule upon registering.

Questions? Please reach out to Gracie Pierson at gpierson@ilfb.org.

Jan 18, 2022 06:00 PM in Central Time (US and Canada)

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